Leads live in five places
WhatsApp, the inbox, a spreadsheet, a sticky note. When a lead goes cold, nobody even notices.
DNA Super Systems training · 12 live weeks
Your CRM isn't the problem. Not knowing how to use it is.
In 12 live one-hour sessions, Lionel shows you and your team how DNA Super Systems really works: leads stop slipping through, follow-ups happen on time, and you can see every deal in one place.
R1,997 R247 founding-cohort price, once-off
Week 2 starts Thursday, 12 November 2026 at 10:00 (SAST).
12 weekly sessionsA planned course, from CRM basics to advanced features
1 hour eachLive online, with a recording of every session
Thursdays, 10:00 SASTMissed a week? Catch up on every session online
40 seconds from Week 1
Sound familiar?
Six ways a CRM quietly costs you clients.
Follow-ups depend on memory
The quote went out on Monday. By Friday nobody has called back, and the client signed with someone else.
Nobody knows where a deal stands
You ask the team for the pipeline and get three different answers, and none of them is in the system.
You pay for features nobody uses
Automations, reports, AI and payments sit unused because no one was ever shown how they fit together.
The team works around the CRM
Data goes in half-filled, tags mean different things to different people, and the reports can't be trusted.
Every question comes back to you
You're the only one who knows how things work, so the business can't move when you're not in the room.
The cost of doing nothing
Say a new client is worth R5,000 to you. Lose one a month to a missed follow-up and that's R60,000 a year walking out the door. The training costs R247.
Fix it for R247Why this training matters
A CRM is only as good as the people using it.
Many businesses invest in CRM software but never fully understand how to use it. Customer information becomes disorganised, sales opportunities are overlooked, follow-ups are missed, and valuable features remain unused.
The problem isn't always the software. Often, it's a lack of understanding of how the different parts of the system work together.
Over 12 weeks, you'll learn how Super Systems supports customer relationships, sales, communication, daily tasks, automation and reporting. Instead of memorising buttons and menus, you'll understand the purpose behind each feature and how to apply it to real business situations.
- In
Leads and manual entry
Enquiries arrive from everywhere and get typed in by hand.
- Core
Your rules in the system
Assignment rules, stages and follow-ups that run the same way every time.
- Out
A pipeline you can predict
Every lead tracked, every follow-up done, every deal visible.
What you can expect
Six things every session gives you.
Structured learning
A planned 12-week course that starts with CRM fundamentals and builds to the advanced features of Super Systems.
Practical explanations
How each CRM function applies to everyday business, with clear explanations and real examples.
Platform familiarity
Get comfortable finding your way around Super Systems and the tools you use to manage customers, opportunities and daily work.
Connected understanding
See how contacts, pipelines, conversations, automation and reporting work together in one CRM.
Week-by-week progress
Each session adds new ideas and builds on what you learned the week before.
Business-focused
Learn why and when to use each feature, so you make better decisions about how Super Systems runs your business.
A taste of Week 1
"If it isn't in the CRM, it didn't happen."
Six of the ideas Lionel taught in the first hour. Eleven more weeks like this to come.
Lesson 1
The four pillars of a CRM
A communication system, a pipeline, a status system and a value system. Keep these four going and reporting, sales and client care follow.
Lesson 2
Strategy first, software second
Even a great platform fails on the wrong foundation. Design the process before you configure anything.
Lesson 3
Won is not done
Decide what "won" and "done" mean in your business and make everyone use them the same way, or your reports turn to chaos.
Lesson 4
A pipeline is a stop, not a step
Stages are the real waiting points. Promises and follow-ups belong in tasks and notes, not in a 36-stage pipeline.
Lesson 5
Lost reasons are golden data
Mark a lost deal with its reason. Six months later you know exactly why people don't buy, and what to change.
Lesson 6
No field without a purpose
No field, workflow, pipeline or permission without a reason. Test a change on one contact before it touches everyone.
“If it isn't in Super Systems, it didn't happen.”Lionel, Week 1
“Every time you want a quick fix, ask yourself: what happens to the cats?”Lionel, Week 1
“One small gap travelled through the whole system.”Lionel, Week 1
What the first cohort said
“This was so useful. Phew, already feeling less overwhelmed.”
Week 1 participant“That's a good incentive, to know that the client sees the process on their side as well!”
Week 1 participant“This was great.”
Week 1 participant“Was a good session, thanks.”
Week 1 participantThe syllabus
Twelve weeks, one hour at a time.
Week 01 · Fundamentals I
CRM foundations
What a CRM does, how business processes connect, and why a well-structured system matters.
- The four CRM fundamentals
- Business process mapping
- System structure and governance
Outcome: Understand how a CRM works and map your business processes.
Week 02 · Fundamentals II
Platform navigation
Find the important tools, move around the menus and manage your own account settings.
- Main menu and navigation
- Global search and shortcuts
- User profile and settings
Outcome: Navigate Super Systems confidently.
Week 03 · Core records
Contacts and opportunities
How customer and sales information is organised through contacts, companies, opportunities and pipelines.
- Contacts and companies
- Opportunities and pipelines
- Pipeline stages and tracking
Outcome: Manage customer records and track sales opportunities.
Week 04 · Data structure
Customising your CRM
Organise business-specific information with custom fields, values and objects, without adding complexity.
- Custom fields
- Custom values
- Custom objects
Outcome: Structure your CRM data to suit your business.
Week 05 · Productivity
Tasks and daily workflow
Organise daily activities, responsibilities and customer follow-ups.
- Task management
- Time and activity planning
- Daily workflow
Outcome: Stay organised and run your day from the CRM.
Week 06 · Communication
Conversations and calendars
Manage customer conversations, keep the history in one place and organise appointments.
- Conversations inbox
- Messaging
- Calendars and appointments
Outcome: Manage communication and scheduling in one place.
Week 07 · Automation
Workflows and forms
How workflows automate repetitive work, how forms capture information and how integrations connect it.
- Workflow triggers and actions
- Forms and data capture
- Integrations
Outcome: Automate common business activities.
Week 08 · Commerce
Payments and invoicing
The tools for transactions, customer payments, invoices and documents.
- Payments
- Invoices and transactions
- Documents and records
Outcome: Understand how Super Systems handles transactions.
Week 09 · Learning and community
Courses and memberships
Run online courses, memberships and communities for customers and learners.
- Online courses
- Memberships
- Communities
Outcome: Deliver learning and membership experiences.
Week 10 · Insights
Reporting and user access
Dashboards and reports that show what's happening, and permissions that control who sees what.
- Reports and dashboards
- Business performance
- Users, roles and permissions
Outcome: Read CRM reports and set access controls.
Week 11 · Artificial intelligence
AI tools in Super Systems
The built-in AI and where it helps with communication and everyday work.
- Built-in AI tools
- Practical AI uses
- AI-assisted workflows
Outcome: Know where AI can help your everyday processes.
Week 12 · Data
Importing and migration
Prepare, import and move business information while keeping records accurate.
- Data preparation and imports
- Migration and field mapping
- Data quality
Outcome: Move and manage CRM data accurately.
Inside week 1
CRM foundations, in one hour.
Your first session covers the principles of good customer relationship management: what a CRM is, why businesses need one, and how communication, sales pipelines, opportunity statuses and values work together. It also explains why you map your business processes before you configure any CRM.
- The four fundamental components of a CRM
- Sales processes and pipeline stages
- Mapping your own business processes
- The difference between Won and Done
- System governance and responsible CRM changes
- 20 minutes
Live platform demonstration
How customer records, conversations, opportunities and pipelines work together inside Super Systems.
- 5 minutes
Process-mapping exercise
Draw a simple flowchart of a process in your own business: the steps, the decisions and the outcomes.
- After the session
Homework and next steps
Find where your business keeps customer information today, map your processes and agree on your CRM terms.
Who it's for
For the people who use the CRM every day.
No programming or technical background needed. Each module builds everyday habits so records stay clean and no client falls through a hand-off.
Business owners
Understand the core numbers, spot friction and keep oversight of your pipeline.
Managers
Track stage progress, monitor team tasks and check that hand-offs are clean.
Sales staff
Manage inbound leads, follow up without delay and log activity correctly.
Operations staff
Coordinate delivery, update statuses and keep tags and pipelines tidy.
Customer service
See the full conversation history and reply across channels from one inbox.
New CRM admins
Set up custom fields, keep tags in order and manage user permissions.
Everything you get
Twelve hours with an expert. Less than R21 an hour.
Live CRM courses in South Africa cost from R1,325 for a single day to R11,955 for a full programme. This one is live, built on the platform you already use, and costs R247 for all twelve weeks.
12 live sessions with a CRM architect12 hours of live teaching and Q&A
Every session recordedCatch up any time on training.dnasupersystems.com
Weekly hands-on exercisesDone in your own business, not a textbook example
The full 12-module syllabusFrom CRM foundations to automation, reporting, AI and migration
Live answers to your questionsBring your real pipeline problems to every session
Regular priceR1,997
Founding cohort, todayR247
Course at a glance
Enrol now. Start this Thursday.
- Duration12 weeks
- Sessions12 guided online lessons, 60 minutes each
- WhenThursdays at 10:00 SAST, live, with recordings
- LevelBeginner-friendly, building to advanced features
- FormatExplanations, demonstrations, exercises and Q&A
- You needNo programming or technical background
Week 2 starts Thursday, 12 November 2026 at 10:00 (SAST). Missed the earlier sessions? No harm done: catch up quickly on everything at training.dnasupersystems.com.
- Founding-cohort price. The next cohort pays the regular price.
- Live Q&A only while this cohort runs: from Week 12, it's recordings only.
- Week 2 starts Thursday, 12 November 2026 at 10:00 (SAST). Join now and catch up first.
Training onlyR1,997 R247once-off, all 12 weeks and every recording
Claim my seat for R247 No DNA account yet?$75 a monthor $799 a year: DNA Super Systems 2.0 plus the 12-week training, nothing to pay today
See the training + CRM bundle Secure payment by card through Stripe. Questions: support@dnasupersystems.com
Questions
Before you enrol.
Do I need a DNA Super Systems account?
It helps, because you can follow along in your own account. If you don't have one, the training + CRM option gives you both.
What if I missed the first sessions?
No harm done. Every session is recorded, so you can catch up quickly on everything at training.dnasupersystems.com, then join the next live session.
Is it live?
Yes, one hour online every Thursday at 10:00 SAST, with time for questions.
Can I enrol my team?
Yes. Enrol each person, or email support@dnasupersystems.com for a group.